What's in a name?

Recently, I was thinking about publishing. I started to consider different variable outside of content that could affect how a book sells. The thing that first occurred to me was the name of the write, my name, which is essentially the brand name.
If you think about it, most of us consider brand names when we purchase a product even when we are looking for a deal. I mean if you are going to purchase a new toaster you are more likely to pay a few more dollars for a Hamilton Beach, Oster or other known brand before you by a no-name 4 slice fire starter. We all know that a well known brand is more likely to have a quality product. (Not Always)
This philosophy pours over to books. I mean you will be more inclined to buy or check out a book from Stephen King, James Patterson, JK Rowling, Dean Koontz, Gregg Olsen, and the late Michael Crichton before they purchase, or even download for free, some Joe Shmoe or even one of mine. People will pick a book by a celebrity not known as an author before reading a new no-name. (Some celebrities are excellent writers, such as Stephen Fry and Hugh Laurie.)
Know the information above, and knowing there is little I could do about my name without changing it, I figured I could make my name more attractive by using my first and middle initials along with my last name: C. E. Parmele. I was satisfied by this for awhile until I watched a British comedy, Keeping Up Appearances. (BBC and other British shows are great) I always found it funny how the main character, Hyacinth, always corrected how people pronounced her last name Bucket. She wanted it pronounced like bouquet. Why? For no other reason to make herself feel important, of a higher social class. In truth this was silly but made for a good laugh. I reflected on my own name I publish under and felt silly. I am not C. E. Parmele. I am Charles Edward Parmele. I am known as Chuck by my family and friends. In the end I compromised with myself and settled on Charles E. Parmele. (One initial is still cool) I will now publish under Charles E. Parmele.
Yeah, I know that it is not a well known name in the literary world, but it is a proud name all the same. (My grandfather used it all his life, though I think he went by Charlie) And yeah, it does not do anything to improve my product, my writing, but it does make me feel good. I like my writing and feel it is of a good quality. (yes, I sometimes let typos slip by) I figure if my writing is good it should do just as well published under Charles E. Parmele as it did under C. E. Parmele. Remember what that Shakespeare guy said in that tragedy about those teenagers: "What's in a name? That which we call a rose By any other name would smell as sweet." I hope this holds true but I know the converse is just as apt: "What's in a name? What we call a turd would stink no matter what you might call it." (Redneck inverse off the previous quote.
So, as Charles E. Parmele, I ask you to save a tree and read an EBook.